Genesys talent brand

YOUR POTENTIAL IS WAITING

Genesys is obviously not as well known as big tech companies like Microsoft and Google. But they compete for the same talent. To find a point of differentiation, we focused on the opportunities a smaller employer can provide. At Genesys, there are no bench players. Each role is vitally important, so we aimed our message at self-starters looking to make an immediate impact.

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RECRUITING ADS:

ON BRAND – AND ON DEMAND

The talent team writes hundreds of job descriptions, so they needed a device that would provide brand consistency while giving them the opportunity to customize the message in a way that engages candidates. The “Be the One” headline structure lets them tailor each ad to to the role, and gives them a chance to have some fun flexing their own copywriting skills.