Hard Rock

THE FORK: A GLOBAL ICON

What started as a single ad evolved into a global icon for the Hard Rock brand, wordlessly communicating the idea of a rock ‘n’ roll restaurant across languages, cultures and borders. It’s been spotted everywhere from England to Italy, Poland and China.

Hard Rock embraced it so fully that they put it on a permanent revolving sign in Times Square, above the flagship NYC cafe in the historic Paramount Theater.

The fork has been featured in Communication Arts and won Best in Show at the San Francisco Addy Awards.

↓ more below ↓

This headline-driven campaign also won best of division at the SF Addys.

This headline-driven campaign also won best of division at the SF Addys.

This headline-driven campaign also won best of division at the SF Addys.

The Fork was immortalized at Hard Rock Calling, an annual music festival in London’s Hyde Park that’s featured the likes of Bruce Springsteen, Neil Young, Peal Jam and Sir Paul McCartney.

The Fork became a permanent fixture in NY’s Times Square.

The Fork became a permanent fixture in Times Square.

You may have choked on the fumes of a bus sporting the Fork in any number of cities around the world.